PlayStation takes shot at NBA playoffs as TV ad budgets spike in July

Sony made a huge bet with a series of PlayStation ads that it placed during the NBA Playoffs in July. But despite outspending its two major competitors by 124%, it couldn’t overtake Nintendo when it comes to the most-seen gaming industry TV ads for the month.

According to TV ad measurement and attribution company iSpot.tv, PlayStation spent an estimated $4.4 million on TV in July alone. That’s more than double the estimated $1.8 million it spent for the entire first half of the year, and 68.8% of the total ad spend for the entire gaming category.