PlayPhone + GungHo Entertainment
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PlayPhone uses deal with GungHo to expand its mobile game network to Asia

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

After selling 70 percent ownership to Japanese game maker GungHo Entertainment, PlayPhone is rapidly expanding into the Asian mobile game services market.

PlayPhone has created a platform that allows carriers to offer their own mobile gaming store as well as social networking services that enable games to spread in a viral fashion and reduce the cost of advertising to acquire new users. In deals with carriers, PlayPhone can reach as many as 800 million mobile device owners through its platform. And it now offers those players more than 3,000 games, up from 1,000 a year ago.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.