Peter Molyneux on underestimating mobile monetization: ‘The biggest mistake I’ve made in the last 20 years’

Monetizating free-to-play games is a tricky business as veteran developer Peter Molyneux recently discovered.

Previously responsible for the god games Populous and Black & White, along with the Fable role-playing series, Molyneux has now transitioned to mobile development with his studio 22Cans, and he isn’t finding it easy. He initially thought that monetizing his free-to-play iOS mobile-strategy game Godus would be simple, something he now admits was “the biggest mistake I’ve made in the last 20 years.”