Oculus Quest and Oculus Rift S.
The Oculus Rift S (right) is shown next to the original Oculus Quest, which helped displace the Rift family.
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Oculus VR’s cross-buy strategy main goal: Facebook platform lock-in

  • Posted byby Jason Wilson
  • Updated
  • 6 min

Facebook is on the path to platform lock-in with Oculus Quest.

In case you are unfamiliar with the concept, “customer lock-in” is an economics idea that “makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.”

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