Nintendo puts on a master class on how to win E3

It might seem kind of silly to talk about “winning E3.” It is just a trade show, after all. But the Electronic Entertainment Expo is also very much a battle for the hearts and minds of gamers. And if this E3 was a battle, than Nintendo was Alexander the Great. It dominated.

The E3 Nintendo Direct was fast-paced. Many of the other week’s briefings from the likes of Microsoft, Square Enix, Bethesda, and Ubisoft were around 90 minutes long. Nintendo’s show was just 40 minutes.