Nintendo keeps fans and industry guessing about mobile games and the NX console

In a conference call with analysts, Nintendo chief executive Tatsumi Kimishima kept fans guessing about big strategic initiatives, but he did disclose additional details about upcoming mobile games, Nintendo’s new loyalty program, and the performance of various Wii U, Amiibo, and 3DS products in the third fiscal quarter ended Dec. 31, according to a newly available English translation of the remarks.

The call gives the wider industry a flavor for one of the key leaders who will drive interactive entertainment forward at one of the world’s most beloved entertainment companies, with properties such as Mario and Zelda. And it shows that Nintendo is gradually putting in place efforts to remake itself during 2016 as a digital gaming company on multiple platforms. This is all important, as the House of Mario remains far behind Microsoft and Sony in console sales and is still dealing with its home market, Japan, focusing more on mobile platforms than traditional gaming.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.