Ninja Metrics finds ‘social whales’ with enterprise version of its Katana analytics (exclusive)

Ninja Metrics CEO Dmitri Williams has figured out that the players who add social community to games are among the most valuable. He calls them “social whales,” and they can boost the revenue in a free-to-play online game by large percentages. Ninja Metrics uses its Katana analytics to figure out who the social whales are and what a company can do to help them spread engagement with a game.

Today, the company is also announcing an enterprise version of its Katana Social Value Engine, or its analytics for deciphering data about users and predicting which ones will be the most lucrative and which ones are about to quit playing. Williams told us in an exclusive interview that the enterprise edition can be installed on premises at a company so that the data resides inside a company’s firewalls.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.