Ninja Metrics finds ‘social whales’ with enterprise version of its Katana analytics (exclusive)

Ninja Metrics CEO Dmitri Williams has figured out that the players who add social community to games are among the most valuable. He calls them “social whales,” and they can boost the revenue in a free-to-play online game by large percentages. Ninja Metrics uses its Katana analytics to figure out who the social whales are and what a company can do to help them spread engagement with a game.

Today, the company is also announcing an enterprise version of its Katana Social Value Engine, or its analytics for deciphering data about users and predicting which ones will be the most lucrative and which ones are about to quit playing. Williams told us in an exclusive interview that the enterprise edition can be installed on premises at a company so that the data resides inside a company’s firewalls.