Niko Partners sees growth in Asia's esports market.
Niko Partners sees growth in Asia's esports market.
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Niko Partners: Asia is 54% of the $1B global esports market

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Asia is more than 54% of the $1 billion dollar global esports market, according to market researcher Niko Partners.

Asia is the world’s largest and most important region for esports, generating $543.8 million in revenues in the region in 2020. This is a 4.9% increase over 2019 despite the challenges of COVID-19, Niko Partners said. During 2020, esports operators had to shut down their physical events and shift to digital broadcasts of their events. Yet the Asian market still managed to grow, and it remains on a strong course in 2021. Revenues for 2021 will likely be close to $600 million, or 10.5% growth over 2020.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.