Newzoo: Gen Z’s gaming habits foreshadow the metaverse

Newzoo recently released a new report on generational differences in gaming and digital engagement. The report shows how each generation — Gen Z, Millennials and Gen X — engages with different forms of entertainment, including gaming, music, films & TV and books & comics. These insights also take a broader look at non-entertainment activities like sports. Overall, the findings show that Gen Z is becoming more engaged with multiple forms of media with a preference for interactive media that requires active engagement.

Newzoo’s results indicate that Gen Z is participating in “active” forms of engagement across multiple forms of media. While passive consumption (viewing and listening) is still more common, active engagement (reading related material, creating content, playing) is catching up. This holds true across different forms of entertainment including video games, film, TV, books and fitness.