Neon is driving forward with direct-to-consumer web shops for games.
Neon is driving forward with direct-to-consumer web shops for games.
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Neon raises $14M to build direct-to-consumer stores for games

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Neon has raised $14 million in funding to build its direct-to-consumer digital store platform to help make game companies more independent.

The investors include Thrive Capital, Renegade Partners, a16z Speedrun, Max Levchin’s SciFi VC and Ribbit Capital. San Francisco-based Neon will be doubling its team over the months to come while accelerating investment in its product and go-to-market efforts.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.