NBA 2K League team Kings Guard Gaming and All Good have teamed up on a merchandise deal.
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NBA 2K League: Sacramento esports team launches merchandise with All Good

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Sacramento Kings’ esports team in the NBA 2K League has partnered with lifestyle brand All Good to create the team’s merchandise. Kings Guard Gaming apparel will be on sale as part of a promotional and charitable effort to raise awareness for the Sacramento team.

Take-Two Interactive, maker of the NBA 2K basketball video game, and the NBA have teamed up to create the NBA 2K League esports league that starts in May 2018. 17 NBA teams are joining the league, as esports is expected to be a big business. Market researcher Newzoo estimates that esports could be a $2.4 billion business by 2020, and merchandising is one of the revenue streams that could help get it there.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.