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M.O.R.E. Summit will livestream lessons of retention and engagement

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

The 2015 M.O.R.E Summit focuses on how to keep mobile gamers engaged and coming back. It’s an important topic that is often ignored as mobile game companies chase after players through user acquisition. The invite-only event has had a good response, so now it will livesteam its content.

But keeping loyal users is just as important, if not more so, than spending ever-increasing amounts on user acquisition. I will open the summit at 10 a.m. PT on Wednesday, March 4. with a short outlook on what’s coming in mobile games in 2015 — an industry that market research firm Newzoo predicts could hit $30 billion this year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.