MiHoYo lets creators make and sell Genshin Impact content

Genshin Impact developer MiHoYo announced this week that it is permitting players and fans to produce original secondary content based on its popular mobile action RPG. More surprisingly, the studio is allowing content creators to sell that merch.

Genshin Impact features a large cast of playable characters, which can be unlocked through gacha mechanics. The game saw over 20 million downloads in its first week of release. By the end of its first year of release it generated $2 billion in revenue.