Microsoft joins the XR Association, which promotes responsible AR/VR development

The XR Association, or XRA, now counts Microsoft among its membership, joining founding members Google, Facebook, Sony, HTC Vive, and Samsung.

The trade association represents the shared interests of key companies enabling augmented reality (AR) and virtual reality (VR) technologies. Microsoft’s Heidi Holman, assistant general counsel, will represent the company on the group’s board.