Microsoft COO: 40 percent of Xbox Live’s ‘audience’ are women

People love to watch digital video, and the Xbox 360 is one of the big ways they are doing that.

Microsoft revealed today that 42 percent of Xbox Live subscribers watch 30 hours of movie and TV content each month and that 40 percent of the Xbox Live audience are women, according to Microsoft chief operating officer Kevin Turner. The executive was speaking onstage today during Microsoft’s annual financial-analysts meeting.