Roblox hopes that its user-generated content platform will become the metaverse, and it made some headway this week as it announced brand partnerships this week with McLaren Racing, Alo Yoga, The Brit Awards, and the NFL.
Any one of those deals would have been a big one to announce, but all four of them in one week shows how attractive Roblox’s platform has become with nearly 50 million daily active users.

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