Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 4: Card-pack design and currency sales

Albert Reed is the CEO and cofounder of Demiurge Studios. Follow the entire series here.

Every event in Marvel Puzzle Quest includes a custom-designed card pack. An enormous amount of discussion and effort goes into making these designs. We haven’t perfected it yet, but there are some things we’ve been doing consistently that seem to improve performance.