Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 2: Cover-store overhaul

Albert Reed is the CEO and cofounder of Demiurge Studios. Follow the entire series here.

In Marvel Puzzle Quest, players can spend their in-game hard currency on “Covers.” Covers work much like cards in a card-battling game. Players can use them to both unlock new heroes and upgrade existing ones through a fusing mechanic.