Marvel Puzzle Quest’s road to the mythical $1 ARPDAU: Part 1

Albert Reed is the CEO and cofounder of Demiurge Studios. Follow the entire series here. 

Since we launched Marvel Puzzle Quest along with our partners at D3Publisher in late August, we’ve been furiously optimizing the game, chasing the mythical $1 ARPDAU (Average Revenue Per Daily Active User). As we finally rang that bell in February (if only for a day), it seemed like a good time to share how we got there.