Make it Candy Crush Saga time: King opens Japanese office to better serve the important market

A good King keeps their coffers filled, and few countries pay more to crush candy than Japan.

This week, social developer King, which makes the mobile match-3 puzzler Candy Crush Saga, opened up an office in the Japan to cater to the nation’s game-crazed player base. The Japanese smartphone market is worth $5 billion, and player acquisition costs are relatively low compared to how much developers earn per install. King will want this new division to focus on providing content specifically for the Eastern audience. Ken Edahiro, former chief marketing officer of mobile developer Gloops, will oversee King Japan as general manager. He is currently only working with two other people, but Edahiro told CNet that he is looking to expand the staff of the Tokyo-based office quickly.