The Magic Leap is a major AR story for the near future.
Magic Leap One Creator Edition.
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Magic Leap CEO interview: Indoor augmented reality is the first step

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Rony Abovitz has been dreaming about a new way of seeing the world since he started Magic Leap in 2011. He raised $1.9 billion in funding, but he stayed quiet about what the company was going to do. Today, he unveiled the Magic Leap One AR goggles for the first time. AR is expected to be a multibillion market, with support from Google and Apple, but Magic Leap is the company that is throwing the most money and people at the challenge today.

Abovtiz’s Fort Lauderdale, Florida, company will launch its “creator edition” in early 2018 with a software development kit (SDK) that will enable developers to get started on applications. But in a brief interview with GamesBeat after the announcement, Abovitz said that the company hopes that everyone will become a kind of creator of applications for the AR headset, as it is intended to be interactive and not passive form of entertainment.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.