Limit Break gave away 10,000 NFTs for DigiDaigaku based on a Super Bowl ad.
Limit Break gave away 10,000 NFTs for DigiDaigaku based on a Super Bowl ad.
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Limit Break’s 10K NFTs for DigiDaigoku were gone ‘instantly’ after Super Bowl ad

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Limit Break gave away 10,000 “free-to-own” non-fungible tokens (NFTs) in its DigiDaigaku Dragon series during the Super Bowl on Sunday.

Gabe Leydon, CEO of Limit Break and former CEO of Machine Zone, said in an interview with GamesBeat that the company’s first 5,000 dragon egg NFTs were taken instantly by players who had cryptocurrency wallets already established. And since the company expected this demand, it also randomly gave away an additional 5,000 to people who signed up on the company’s website.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.