Lessons game companies can learn from Unilever’s brand marketing strategies

There are more than 2.7 billion gamers worldwide, and the market will surpass $200 billion by 2023. Unilever, the global company with some truly iconic brands, is gunning for it. Last year, Hellmann’s and Animal Crossing: New Horizons joined forces for a charity event; Venus, the women’s razor brand, also spent some time with Animal Crossing, creating realistic, inclusive skins for player characters, a campaign that measured nearly 1 billion impressions. Across the pond, Axe sponsored some top gamers, and in China, they’re sponsoring wildly popular e-sport celebrities  and leagues — and there’s more.

Willem Dinger, global sponsorship director for Unilever, joined Brian Colbert, head of gaming Americas for Meta, at the 2nd Annual GamesBeat & Facebook Gaming Summit to talk about what they’ve learned from their foray into the gaming space, and why brand building is so important for gaming companies.