Sunset in Seed
Sunset in Seed
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Klang takes an ethical approach to AI in its Seed society simulator

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Klang, the creator of an ambitious new online game world, said it will use an ethical approach to AI use in building society simulator Seed.

Klang said there is no avoiding the topic of AI, which is at the forefront of our collective minds, and for
good reason. Sometimes the topic can be exhilarating. Other times it can feel extremely daunting. Plus, the use of AI isn’t black and white, which can lead to confusion and speculation.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.