Will Harbin, CEO of Kixeye.
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Kixeye raises $20 million to bring machine learning to game marketing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Kixeye has raised $20 million in funding to apply machine learning to the marketing, monetization, and retention for its mobile games. San Francisco-based Kixeye made its name on Facebook and mobile with games like Backyard Monsters, War Commander, and Battle Pirates. Now it is working on mobile games, and it is building an in-house machine-learning platform that optimizes marketing, monetization, and retention.

This combines the hot category of artificial intelligence with mobile games, which hit $50 billion in 2017, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.