King gets Happy Socks to create Candy Crush Saga socks.
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King cuts a licensing deal for Candy Crush Saga socks

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

The Candy Crush Saga mobile game is so popular that it’s following in the footsteps of Angry Birds by expanding into licensed merchandise. King announced today that it has reached a deal with a sock-design company to create Candy Crush Saga-themed socks.

King has a huge hit in Candy Crush Saga, which has reached more than 26 billion gameplays per month, including 600 million gameplays a day on mobile. So King has cut a deal with sock designer Happy Socks to create licensed merchandise based on the popular mobile and web game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.