K-Swiss and Immortals are selling an esports shoe.
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K-Swiss makes a sneaker for the Immortals esports group

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

One of these days, merchandise sales could be a big part of the esports market. That’s why footwear brand K-Swiss and esports group Immortals have teamed up to launch a signature shoe for the group’s professional esports teams.

The Los Angeles-based companies are creating two different shoe designs with a style that “melds cutting-edge technology with a sleek aesthetic.” That’s marketing speak for cool. And it’s happening because esports is expected to grow fast. Global esports revenues will grow 38 percent to $906 million in 2018 and further grow to $1.65 billion by 2021, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.