One of these days, merchandise sales could be a big part of the esports market. That’s why footwear brand K-Swiss and esports group Immortals have teamed up to launch a signature shoe for the group’s professional esports teams.
The Los Angeles-based companies are creating two different shoe designs with a style that “melds cutting-edge technology with a sleek aesthetic.” That’s marketing speak for cool. And it’s happening because esports is expected to grow fast. Global esports revenues will grow 38 percent to $906 million in 2018 and further grow to $1.65 billion by 2021, according to market researcher Newzoo.
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