Consumers are still turning to video games for their entertainment in the United States. While hardware sales have come back to Earth after a peaking sharply during the early parts of the pandemic, game content helped push total spending to $3.6 billion during July, according to industry-tracking firm The NPD Group.
| July 2020 Dollar Sales, Millions |
Jul’19 |
Jul’20 |
Change |
| Total Video Game Sales |
$2,723 |
$3,587 |
32% |
| Video Game Hardware |
$170 |
$166 |
-2% |
| Video Game Content (Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) |
$2,426 |
$3,251 |
34% |
| Video Game Accessories |
$127 |
$170 |
34% |
This is also the first month that the NPD is sharing a new metric called “Video Game Content.” Where the company previously only publicly shared full-game software sales, it’s now combining that with spending on microtransactions, downloadable content, subscriptions, and more.
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