Journeys announces Karl Jacobs as Creative Ambassador

Journeys, a popular shoe retailer, has announced a new partnership with Karl Jacobs and his company Night Media. Jacobs, who got his start with popular streamer MrBeast, is currently one of the top streamers on Twitch. He will serve as the retailer’s creative ambassador.

The shoe retailer is coming off of a record setting year of sales and operating profit. Karl Jacobs recently released his own line of merchandise, so he has thoughts on how to successfully market to teens. Jacobs will work with the company on campaigns for summer, back-to-school, and the holidays.