Jam City moves to consolidate mobile games, rather than be consolidated

Jam City has grown to more than 500 people, rising to become one of the most successful mobile game companies. It scored big with titles like Cookie Jam, and it is working on a highly anticipated Harry Potter game. But it made a big move a little while ago by acquiring the assets of Brainz, a Bogota, Colombia-based mobile game developer and maker of the upcoming action strategy game, World War Doh.

Josh Yguado, president and chief operating officer, told me that it’s better to be big because those companies are getting biggest slice of the pie in the $50 billion mobile game industry. And getting your unfair share of pie is a lot better than being eaten. But Jam City’s ambitions are about more than just gobbling up rivals in mobile games.