InAppFuel’s minigames can boost a mobile game’s virtual goods purchases

InAppFuel has figured out the humble “mini game,” or a game within a game, is the path to monetization. The New York company has created a way to plug mini games into mobile apps and improve the monetization by 15 percent to 30 percent.

Its latest partner is iWin, which is using InAppFuel in its Deal or No Deal mobile game. InAppFuel provides a software development kit (SDK) so that developers can plug mini games right into their existing apps. It works with any mobile game or existing virtual currency. The app maker can integrate slot machine or scratch-off contests into their titles within an hour, according to InAppFuel.