InAppFuel has figured out the humble “mini game,” or a game within a game, is the path to monetization. The New York company has created a way to plug mini games into mobile apps and improve the monetization by 15 percent to 30 percent.
Deal or No Deal mini game
Its latest partner is iWin, which is using InAppFuel in its Deal or No Deal mobile game. InAppFuel provides a software development kit (SDK) so that developers can plug mini games right into their existing apps. It works with any mobile game or existing virtual currency. The app maker can integrate slot machine or scratch-off contests into their titles within an hour, according to InAppFuel.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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