Tree Story lets you create virtual trees that lead to real-world plantings.
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In Tree Story mobile game, you nurture virtual seedlings and plant trees in the real world

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Zig Zag Zoom Games, a Los Angeles game publisher, is unveiling a series of mobile games today, including one called Tree Story that has an interesting twist. Players can nurture seedlings in a kind of virtual gardening game. And when they’re done, real-world trees will be planted.

The idea is to use the power and reach of a billion mobile gamers to do good. After all, Americans spend about 2 hours and 38 minutes a day on their phones, with 50 of those minutes dedicated to playing games, according to analytics firm Flurry. By creating a game that can support good causes on a smartphone, Zig Zag Zoom Games hopes to catch players on the platforms they use most often.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.