EA has a new partner for mobile game advertising in the $4B Latin American market

Gaming publisher Electronic Arts is teaming up IMS Internet Media Services to open new advertising opportunities for the Latin American market, with a focus on mobile games.

“IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America, will represent dynamic advertising inventory within EA games directed to end users in Latin America, with an early focus in Mexico and Brazil,” IMS noted in a press release sent to GamesBeat.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.