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Immersv raises $10.5 million for VR ads and mobile 360-degree video

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Immersv has raised $10.5 million to strengthen its position as a provider of advertising for virtual reality and mobile 360-degree apps and games.

The new round is a vote of confidence for the VR market and its cousin mobile 360 (where people view 360-degree images on their mobile devices). While some VR companies have run out of cash, Immersv’s funding shows that investors are still willing to put money into companies that are generating revenues in the emerging market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.