PowerVR's graphics chips have a wide range of uses.
PowerVR's graphics chips have a wide range of uses.
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Imagination reveals PowerVR GPUs and AI chips for mobile, auto, and entertainment

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Imagination Technologies is announcing three new PowerVR graphics processing units (GPUs) for a series of product categories and a neural network accelerator for AI markets.

The new designs could be used by chip makers to help improve computing capability in smart cars, smartphones, surveillance cameras, and Internet of Things Devices. They could also make Imagination’s 25-year-old PowerVR architecture more competitive with rivals such as Apple, Nvidia, and ARM.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.