How Tonic Games Group learned resiliency in the volatile dev business

The video game business does not seem to foster longevity. Dozens of development and publishing companies have come and gone over the decades, and that’s a reality that Tonic Games Group wants to face head on. Tonic cofounders Dave Bailey and Paul Croft understand that it’s difficult to build a company that can last in video games. And that’s why they started Tonic Games Group to oversee multiple existing sub-labels (including Mediatonic, which they founded in 2005) with an emphasis on resiliency. I spoke with Bailey and Croft as part of the latest episode of How Games Make Money, and you can listen to that right here:

[iframe src=”https://anchor.fm/how-games-make-money/embed/episodes/How-Tonic-Games-Group-Plans-To-Thrive-On-Live-Service-Games-efluhc” height=”102px” width=”400px” frameborder=”0″ scrolling=”no”]