How to take your game to the top of the charts in different countries

Every mobile game company wants a regional hit to become an international success, but how do you actually get there?

I’ve had the good fortune to work with some of the top studios and publishers, and over the past 20 years, I have found that what works in one region is not the same as another. What’s really needed, and this is something that we have heavily emphasized at Gumi, is going beyond localization and developing unique games for each market. In short: Think global, act local.