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How to know if your mobile game is on its way to $1M in revenues

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The analytics behind a mobile game’s early performance can give developers a lot of clues about whether the game will ever hit $1 million in revenue, according to a report by mobile monetization firm Tapjoy.

The data should be particularly interesting to mobile-game developers who are deciding how much to invest in promoting an app. It has insights that can be used to predict lifetime value and retention. (VentureBeat’s VB Insight research group also has reports on mobile analytics tools and tools for improving lifetime value of a user, or LTV).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.