How popular content creators are building inclusive community with Facebook Gaming

What does it take to build an online gaming community — and why is a commitment to diversity and representation so important? It’s the right thing to do, but it also makes business sense. Diversity and representation increasingly matter to gaming audiences, and those audiences have proven to be engaged, loyal fans.

Two Facebook Gaming creators, Mikel Owens, or Thrive Gaming, and Bre Eazzy, shared the popular content creator perspective during a panel at the 2nd Annual GamesBeat and Facebook Gaming Summit. They joined Luis Renato Olivalves, director of global gaming creator partnerships at Facebook, to talk about how they started and where they are now, what resonates with followers, what it takes to reach them, and how to build more diversity in online communities online.