How Nintendo can capitalize on in-app advertising without annoying players

Now that we’ve had the chance to absorb the news of Nintendo’s expansion into mobile gaming, a few questions arise as we come to terms with exactly what this move might mean for the mobile game industry.

Certainly, the potential for some truly innovative games is top-of-mind. After all, this is the company that brought us such iconic works as Super Mario Brothers, Mario Kart, the The Legend of Zelda. Nintendo is also known for its hardware innovations, revolutionizing the console market with the Wii and dominating the entire portable gaming market for decades from the Game Boy to the Nintendo 3DS.