How Microsoft enlisted a Native American tribe to design a Killer Instinct character

SEATTLE — When Microsoft announced a few years ago it would reboot the Killer Instinct fighting game, fans were ecstatic. The original game came out in 1994, but now it would come out as a free-to-play game on the Xbox One video game console.

But Shannon Loftis, the general manager of Microsoft Global Games Publishing, said in a talk at the IGDA Leadership Summit that at least one of the characters from the series didn’t age well. The development team wanted to bring back Chief Thunder from the first Killer Instinct. But as they designed the modern character, they realized that the it made sense to make a culturally sensitive version of the Native American warrior. To do that, they enlisted support from a Nez Perce tribal member in Washington state.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.