Gamefam announced back in August that Sonic Speed Simulator, a branded Sega game that Gamefam built for Roblox, had hit more than a billion lifetime visits.
Developed in partnership with Sega, the open-world online multiplayer game allows users to play the iconic blue hedgehog and friends, speed through lovingly-recreated maps from the franchise, and collect unique Sonic-themed items for their Roblox avatars. It’s targeted at Gen Z and Gen Alpha players who may not have the same nostaligic view of growing up with Sonic.
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