Sonic Speed Simulator has crossed a billion visits on Roblox.

How Gamefam built the 1st branded Roblox game to cross 1B visits — Sonic Speed Simulator

Gamefam announced back in August that Sonic Speed Simulator, a branded Sega game that Gamefam built for Roblox, had hit more than a billion lifetime visits.

Developed in partnership with Sega, the open-world online multiplayer game allows users to play the iconic blue hedgehog and friends, speed through lovingly-recreated maps from the franchise, and collect unique Sonic-themed items for their Roblox avatars. It’s targeted at Gen Z and Gen Alpha players who may not have the same nostaligic view of growing up with Sonic.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.