How funny antics drive game loyalty

Andrey Kovalishin is the cofounder of Hunter Hamster Studio

Snail Bob features a cartoon snail named after the illustrious Bob Marley. One key to the game’s success has been continuous testing with customers in a wide variety of demographics. However, the primary driving factor behind getting new players and earning their loyalty has nothing to do with fancy analytics or shady free-to-play monetization strategies. No, it’s humor. A cartoon snail facing constant danger is making families laugh and become emotionally tied to the game.