How brands can prosper in the metaverse

Before a brand can prosper in the metaverse, the people behind the brand need to understand what the metaverse actually is. Before the people behind the brand can understand, the metaverse as a concept needs to be defined.

“It’s not one technology, and it’s not one company. It’s so many different technologies, from robotics, to AI, to 5G, to Edge, to AR and VR, and even our mobile phones,” explained Cathy Hackl, in a fireside chat with Lindsey McInerny, former lead for technology and innovation at Anheuser-Busch InBev.