Dean Takahashi's Warzone report: Not very impressive, but points for persevering.
Dean Takahashi's Warzone report: Not very impressive, but points for persevering.
Categories

How Call of Duty stoked fans with its personalized Warzone stats

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Call of Duty: Warzone turned a year old last week, as it came out just as the pandemic lockdown began. The battle royale mode (with 150 players competing to be the last surviving team) was timely for people like me, who needed a great game as a distraction from COVID-19 while sheltering in place.

The result was 85 million-plus downloads for the free-to-play game, and to commemorate the anniversary, Activision and Twitter launched the Warzone Report, a social media campaign where players could get personalized stats on their Warzone performance in the form of a graphic that they could share on Twitter and other social media.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.