Hey, game developers: Adding chat can help revenues soar

You probably know the game Quizup. The trivia app had a huge run in 2013, reaching and staying at the top of the charts for months. Download volume and engagement was  through the roof. But like most games, use eventually fell off — people left to go do other things when the novelty wore off. So the Quizup developer Plain Vanilla integrated chat, and it discovered something very interesting. It not only found that people stayed in the app longer because they were chatting with other users, but it also saw session frequency and games per session increase as well.

This critical insight is one that all game developers should consider when trying to improve engagement and monetization. Here’s why.