Great, your game’s successful. Here’s the 4 analytics you need to deal with it

Hannah Smalltree is the director of Treasure Data.

It’s a great time to be rolling out free-to-play mobile games with in-app purchases. Interest continues to build, and innovative free-to-play games that offer a compelling experience are rewarded by a torrent of loyal players who are willing to pay repeatedly for valuable content and experiences. Mobile gaming is expected to grow 35 percent in 2014 . This is terrific news—as long as you’re prepared for success.