Great esports broadcasters need two things: authenticity and flexibility

Traditional media and their advertisers are itching to break into esports.  With the growing audience and soon-to-be mainstream industry, it’s no surprise media brands are trying to jump in and grab themselves a piece of this growing marketplace.

Recent reports show esports has an estimated online audience of 300 million and growing. Brands, media and publishers are champing at the bit to establish their own esports presence, especially as traditional sports viewership numbers continue to decline on TV. But these players need to understand that esports is significantly different from their traditional sports audiences on TV and on digital.  And more importantly, reaching these esports fans will take a new approach that may be inherently outside of their comfort zone and core competency.