NFL Rivals is from Mythical Games.

Google Play updates its policies permitting blockchain games and apps

Google Play has updated its store policy to allow for new ways to transact blockchain-based digital content within apps and games.

The move comes as a response to the growing interest in non-fungible tokens (NFTs) and other tokenized digital assets, which offer unique and engaging experiences for users. Google signaled this was coming earlier this year, and it is now working with Web3 game makers such as Mythical Games, said Joseph Mills, group product manager for Google Play, in a statement.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.