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Google Play unveils new engagement and discovery options for Android game developers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Google is unveiling new ways to improve engagement and discovery for game developers who create mobile titles for the Google Play app store.

The company is introducing the new features in sessions at the Game Developers Conference this week in San Francisco. The features are aimed at helping developers get noticed in an app store with a million titles. Today’s app stores enable anyone to publish games, but there are so many titles out there that it is getting harder and harder to get the best ones in front of the right consumers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.